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PDF | Businesses may not be in a position to satisfy all of their customers, every time. An Introduction to Theory and Practice, Edition: 1, Chapter: 4, Publisher: Springer, Cham, Switzerland. A target marketing strategy is focused on the customers' needs and wants. Join for free · Download full-text PDF Roger A. Kerin. 20 Oct 2016 Download as . In R. A. Fullerton (Ed.), Explorations in the history of marketing. /corporate/us/en/reports-downloads/2013%20Reports/Nielsen-Q2%202013-Global-Consumer-Confidence-Report.pdf. Manager: British Journal of Administrative Management, 65, 10–11. Massachusettes: Free Press.

Download to read the full article text New York: Free Press. Journal of Marketing Research 31 (May): 191–201. 1994.Valuation: Measuring and Managing the Value of Companies. 2nd ed. Accounting Horizons 11 (March): 136–138. Kerin, R.A., Sethuraman, R. Exploring the brand value-shareholder value nexus 

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